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5 Ways to Use Pinterest for Your Business
So far, many entrepreneurs have come to realize and appreciate the importance of social media marketing. Facebook, Twitter, and LinkedIn get lots of the press, but platforms like Pinterest have their...
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How To Build Customer Profiles For Your Social Media and Content Strategy
Successful Social Media Marketing is almost always a result of outstanding content strategy and perfect planning. These two are co-dependent and are significantly less profitable if performed without...
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What Electronics People Want For Christmas According To Twitter?
Christmas is slowly creeping upon us. Santa’s little helpers are busy running around building the electronics that are on everyone’s wish list. But what’s really on the wish list of the thousands of...
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6 Tips For Finding Prospects Through Online Media
How do you know if the prospects your company is desperately seeking are actively using social media platforms? Isn’t this the impetus for using social in the first place? You’d think so. While your...
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2014 Digital Marketing Forecast: 7 Trends To Watch
It’s New Year’s Eve, and I just got home from dinner, the movies, and fireworks. I’m now sitting in a recliner, with an Old Fashioned that I made with the bar kit I got for Christmas, and I’m thinking...
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Using The Net Promoter Score For Employee Engagement And Review
Back in the early nineties, Fred Reichheld, a researcher at Bain & Company, launched a research project to find an efficient way to rate and monitor customer satisfaction. Traditional customer...
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Customer Data Is The New King For Brands
We have all heard for a while now that Content is King, then Context became King. Well, I am here to tell you that for brands, Customer Data trumps it all. Move over content and context and make room...
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5 Sneaky Ways to Find Out What Your Audience Really Wants (Without Spending a...
What’s the deal with this? When you find a brand that feels so familiar, as if they jumped into your mind and created a product or service specifically with you in mind, you want to buy it on the spot...
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16 Ways To Crowdsource Your Way To Success
Crowdsourcing, or soliciting ideas from communities, audiences, or large groups of people, is the boat I feel many marketers are on the dock watching pass by. In a world where the noise is deafening,...
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Is Social Media Right For You? 5 Questions To Ask.
How can social media fit into your marketing strategy? While it’s working well for some, and not-so-well for others, it’s best to shut out what others are doing and first take a look at yourself. I...
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10 Things Marketers Need to Know to Remain Relevant
It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of...
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How To Gain Consumer Insights That Boost Your Marketing Results
The drive to gain consumer insights cannot be an occasional endeavor. A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has...
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The Pundits Have It All Wrong: Millennials Are Generation Savvy
We’ve been running our Millennial Think Tank over at ArCompany for about 3 months now, and we’ve learned a lot. The genesis for #MTT was to get underneath the myths and sweeping generalizations that...
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Handling The Algorithm: Social Data Insights You Need To Know
How aware are you of the algorithms that rule your life? I have a vested interest in your answer. I make my living building vibrant online communities from participants on social media platforms that...
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5 Areas of Customer Insights You’re Missing
Business leaders can’t get enough of customer data lately. We track everything from web site clicks to where else our customers shop. Big data is the buzz word, but what about small data? Some things...
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How To Conduct Qualitative Market Research That Helps You Compete Globally
It’s the old research question (no, not the one about the chicken and the egg) – which is more helpful: quantitative research or qualitative research? Quantitative research is based in hard facts and...
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Will Big Data Resolve Questions of Measurement in Social Research?
The big five personality traits are some of the most well researched concepts in the field of psychology. It is a framework used to understand human personality along five factors; openness,...
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4 New Social Media Ads You Should Try In 2015
According to ZenithOptimedia, the Internet is the fastest growing medium in advertising with 16.9% growth in 2014 and a forecast of 15% growth for the next two years. Ten years ago, only 4% of budgets...
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Marketers: Boomers Still Hold The Wealth And The Power!
As you may know, ArCompany has both a Millennial and a GenX Think Tank that we founded to dive more deeply into insights about what makes each generation tick. The inspiration for the Think Tanks was...
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Localized Social Media Listening Can Happen with EchoSec
In all the time I have been in the online world, I have never come across an application that had my mind explode with its potential while scaring the living H-E-Double Hockey Sticks out of me. As I...
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